Robo Advice for your Wealth Management
Robo advice or digital advice is ideally suited for long-term wealth management needs.
See also 'What is the difference between robo advice, digital advice, and automated advice?' knowledge resource.
Ultimate goal of a robo-adviser
To provide the best long-term, risk-optimised returns to the client net-of-fees.
This goal is aligned with what a typical client wants — "What is the return that I am going to enjoy in the long term for a specific portfolio risk that I am willing to take?".
So, a robo-advice firm is about "how well the firm is providing personalised investment management and finance advice service to the client using tech?".
Your money is not managed by robots
No robots work at QuietGrowth! Experts design the algorithms to provide personal financial advice, and construct investment portfolios.
Software is leveraged to democratise investment management and financial advice by automating many processes, and by building interactive interfaces to engage clients at scale.
You get personal financial advice
We categorise a firm as a robo advisor if it provides digital investment management service including personal financial advice.
As we are aware, there is no regulatory rule in Australia that explicitly says that a financial services firm that does not offer 'personal financial advice' should not be called a robo advisor. However, we at QuietGrowth are of the view that it is prudent to avoid calling a financial services firm that does not offer 'personal financial advice' as a robo advisor, even if that firm provides 'general financial advice' digitally.
Also read the answers to the below questions:
- Should a firm that does not offer ‘personal financial advice’ be called a robo advisor?
- Does a robo adviser give personal financial advice?
About robo advice in MoneySmart
Read about what the MoneySmart website says about robo advice. The MoneySmart website is run by the Australian Securities and Investments Commission (ASIC). ASIC is an independent Australian government body that acts as Australia's corporate regulator.